Web 2.0. is a phrase established by O'Reilly Media, (Formerly O'Reilly Associates) an American Media company. This term refers to a medium of Second Generation Web Based Services such as Social Networking Sites, Blogs, Wikis (Wikipedia) and "folksonomies" that emphasise online sharing amongst users, such as downloading and peer to peer networks.
The term Web 2.0 does not represent an update of the World Wide Web, it is mainly a phrase to coin the different ways Web Standards are utilised.
According to Tim O'Reilly "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." - Web 2.o - Wikipedia
However, it has been argued as to the relevance of the phrase 2.0, as critics say that many of these standards have been available for many years now. One of these Critics is Tim Berners Lee, the inventor of the World Wide Web that cites that this phrase is not a new revolution and that the term is not meaningful. - Wikipedia Web 2.0
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